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There are many reasons and advantages for surveying on-line: |
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Can more readily interview groups or communities e.g
students, accountants, shoppers. |
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More control over how the questionnaire functions and can include
images, sounds, adverts. |
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Data is entered by the respondent in their own time using a computer
aided approach, there’s less mistakes, the approach is convenient
and can even allow for respondents to return to complete partial interviews.
Respondents also elaborate on open ended comments and data is available
for analysis and processing as soon as it is entered. more… |
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No interviewer bias or errors attributable to interviewers and no
direct interviewer costs. more… |
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Centralised approach allows the easy introduction of further questions,
amendments to questionnaires etc. |
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