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Moderated email focus groups
Online chat rooms
Accompanied Website visits
Specialised on-line reporting
Field force data entry
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Moderated email focus groups |
| Yet another use of technology in the area of market research. |
| Over a period suggested by us and agreed with you usually
over a few days, an experienced moderator with your discussion
guide interacts personally by email to each participant on the
issues that need to be covered. As feedback from the focus group
respondents comes back, they are put into a concise form and
put back to individuals for further comment. |
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This is ideally suited to those situations where feedback on a website
is required or when an opinion is required on a particular subject
and can be ideal when you need to talk to senior business people.
This approach overcomes the problems of trying to get respondents
from different locations or time zones to contribute. |
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However in those situations where a real moderator is required to
be in front of respondents to measure real feelings, you can of course
still go the traditional route. |
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Advantages: |
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Better control over the subject under discussion.
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Flexible and Convenient - can accommodate respondent schedules,
multiple locations and time zones. |
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More detailed and considered respondent answers. |
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Better representation. |
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Transcripts are prepared and ready within a short time frame
and can be made available to clients as the discussion takes
place allowing new topics to be incorporated. |
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On-line chat rooms |
| For a more interactive approach moderated on-line chat rooms
can be used to get respondent feedback in a shorter time frame.
This is more suited to those situations where a more timely
response is needed. |
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| Accompanied Website Visits |
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| Much like a depth interview, we accompany website
visitor through your website, finding out what they think, what
if any obstacles lie in the way of what they are trying to achieve
whether it is making a purchase, seeking a response or trying
to get more information. With our experienced interviewers,
accompanied visitors can provide invaluable information which
can be incorporated into further design initiatives. Not just
for completed live web sites, this is particularly ideal for
companies who are investing in on-line solutions at the design
and prototyping stage, where real user feedback concerning usability,
design and content can be still be incorporated. |
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| Specialised on-line reporting |
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| With access to the latest market research technologies
we’re well placed to delivering your on-line reporting
solution.
For starters, we can set-up basic reports that are downloadable
to e.g. MS Word , the reports are updated live i.e as data
from interviews is obtained the reports are updated. This
is complimented with a full strength on-line analysis system
which allows you, your personnel or clients to look at the
data in more detail. |
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When taken to the next level, after a respondent completes an
interview, a few moments later he/she can receive by email an individual
report of their answers to survey questions along with comparisons
to what others have said. Not just getting answers from respondents
but also giving respondents valuable feedback and perhaps another
reason to deal with you again. |
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Whatever requirements you have, we’re confident we can
help |
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Field force data entry |
Whether you need :
better control of your field force,
need to increase interviewer quality,
eliminate the bottleneck of data entry, or need data in a hurry
or if don’t wish to rely on the post or fax to get information
back to you.
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You should consider an on-line form to be completed by your interviewers,
or to be used by remote data entry operators. |
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Let us put together that form and web system that
allows this to happen, you’ll get the benefit of seeing how
your face-to-face surveys are progressing while having the added
advantage of having the data entry take place earlier in the project
life cycle and being able to see results on-line – all in
a secure environment. To learn more about how we can help |
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