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On-Line | Direction© is useful in many areas such as: |
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Website Evaluation Package |
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Is your web strategy working? |
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Do you have a web strategy? |
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Do you have a website? |
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Why? |
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Get a solution that works for you…
We appraise your initial needs before we formulate a strategy that
suits you.
We’ll evaluate your existing website in line with your needs
to identify areas which require attention.
Everything from the initial important assessment stage, to planning
and execution.
Once we’ve done that we can undertake the development and
management of your website, so that you don’t have to worry.
On a quarterly basis we’ll provide you with an update on
your website from our perspective and any recommendations we may
have to help your business gain more from its website.
Whether it is more sales, interaction with your customers or if
its just the presence of an on-line brochure, we’ll meet your
requirements. |
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Website Visitor Surveys |
| Yet another use of technology in the area of market research. |
| If you keep track of visitors to your website and want to
find out what they really think then let us help. No doubt your
webmaster will be able to supply visitor statistics etc, but
quite often that’s not enough, you want to know: |
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what your visitors think? |
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are there areas of your website that need improvement? |
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Did visitors find what they want from your website? |
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Is your website usable? |
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Do they have some suggestions that might be of interest to
you? |
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We can implement a simple on-line survey which can either be presented
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all your visitors, |
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every nth visitor and/or |
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presented when a visitor wishes to give you some valuable
feedback. |
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Results: |
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The results in the form of tables and reports are kept securely
on-line and can be viewed at any stage or downloaded to MS word or
other windows application.
With our on-line analysis you can see trends, you can measure if
your initiatives have had the desired effect. Whether you need to
track customer satisfaction or assess visitor opinion we can help
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Assess competitor websites |
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We can evaluate the websites of your competitors also … for
more information |
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Staff and employee Satisfaction Surveys |
| Most companies have computer networks in place in their organisation
and most have some access to the internet either through email
access and/or web access. Some companies have just intranet
set-ups which are not exposed to the outside world. In any of
these situations, where productivity, behaviour and performance
of your staff is increasingly related to their level of satisfaction
working in your organisation, there is always a requirement
to: |
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look at your employees,
find out their views about working in your organisation |
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Whether you want to include employee feedback so that help in areas
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Recruitment and retention of employees
Employee motivation |
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And need to focus on areas such as |
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Customer service issues
Training and development
Leadership and Motivation |
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Recent studies have shown that increased levels of employee satisfaction
can help with attracting qualified people, can lead to lower levels
of employee turnover and absences while facilitating an environment
where employees can contribute. Employee surveys can highlight issues
that management may not have readily identified thus allowing them
to tackle these issues. We can help with your survey requirements
in this area to find out how |
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Customer Satisfaction |
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If you have customers, as with all companies you certainly have
a requirement to undertake customer satisfaction tracking. If your
customers have internet access then this On-Line | Direction© is an
ideal way to measure their opinions of you, your company, your products
and service. To find out how we can help |
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Advertising Pre-testing and Tracking |
| Have an ad that needs testing or to be tracked, getting your
answers on-line is now easier and with going on-line you get
a more immediate response.
You can ask survey participants to view or listen to the
ad on-line whereby you get immediate on-line feedback.
Get plenty of responses at once and now you’ve got
a really good idea of what people think of your ad. That’s
just one way! Notify respondents by email that your ad will
be aired at a certain time, and then ask them fill out a brief
survey form afterwards. To learn more please get in touch
with us |
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Concept Screening |
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As with ad checking, bridging the gap from what people think during
the qualitative phase of research get a more quantitative fell for
your concept and have it well tested before you invest in full-scale
production. For more information |
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Where you need results in a hurry |
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In those situations where you need to reach your target audience
in a hurry, with more and more people on-line these days, you really
should consider undertaking your survey on-line. With the right preparation,
not having to invest in the hardware, software, resources and staffing
and facilities, the turnaround times can be very short. To find out
how we can help |
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